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With the holiday season just around the corner, many sellers are turning to RepricerExpress to help manage their Amazon prices during this busy period—it’s the quickest way to win more Buy Box share and increase your sales. In the spirit of the festive season, we’ve decided to run a fantastic competition for everyone (including existing RepricerExpress customers*).
What can I win?
A six month free subscription of RepricerExpress worth up to £540 (based on 25,000 SKUs).
How can l enter?
Sign-up for a free 15-day trial using “6MONTHSFREE” and you’ll automatically be entered into the competition.
*Existing customers can enter by emailing seamus @repricerexpress.com with the subject line, 6MONTHSFREE.
How much can l save?
If you’re repricing 25,000 SKUs, then a six month free subscription could mean a saving of £540.
Earn extra entries by sharing this link on social media.
When is the winner announced?
We’ll be announcing the winner on Tuesday 1 November 2016.
*Read thefull articleon the RepricerExpress blog
Guest blog by Nazma Noor fromMy Parcel Delivery.
Amazon were one of the first companies to offer Black Friday deals to UK customers in 2010 and last year they reported Black Friday to be the busiest sales day in the UK with more than 7.4 million goods sold. This year, Black Friday is due to fall on 25 November 2016 and is expected to be bigger than ever. Whether you’re a small business or a large online retailer, here are four key tips Black Friday you should look at when planning your sales.
1. Choose your product range carefully
You’ll see better results if you offer a large discount on a small range of products, compared to a small discount on a large range of products. Seek out the products that you can afford to discount more than your competitors and focus on promoting these.
One product area which works well in the run up to Christmas is gift sets and bundles. Can you make up your own product bundles and gift sets?
Plan how you’re going to market these deals, particularly as there will be lots of other sellers competing in the same space. Do you have an email list to promote your Black Friday deals to existing customers? Do you have new sales banners and other online imagery in production? What about your social media following?
Beat your Amazon competition this Black Friday with automated repricing
Repricing is the single biggest Buy Box factor you can address right now today!
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2. Plan for your Black Friday delivery options
Many retailers were unprepared last year when it came to shipping the larger volume of orders they received on Black Friday, including a number of high profile companies like Tesco and M&S who failed to meet next day delivery options.
If you’re a seller who’s still using the Post Office as your main delivery channel, you should definitely consider an online delivery broker (like My Parcel Delivery) which can offer you access to discounted rates from a range of different courier services, so if your main delivery partner can’t deliver, you have plenty of options available to ensure your customer receives their item in a timely manner.
It’s also worth thinking about the delivery options you’ll be offering for Black Friday purchases, in particular offering a “next day” delivery service could pose the risk that the items won’t be delivered as promised and lead to unhappy customers.
Whatever you decide on, be sure to communicate the delivery options clearly to your customers and be upfront with them that delivery for items could take longer than normal.
3. Picking and packing orders
For smaller sellers who manage their own order fulfilment, don’t underestimate the volume of Black Friday orders you’ll receive. You may need to draft in some extra support to get all your orders picked and packed (particularly if you’re offering bundles and gift sets), so give your friends and family advance notice that they’ll be needed or if you have the resource, draft in some seasonal workers. This will hopefully make your Black Friday order fulfilment less stressful.
4. Don’t forget refunds and returns
This is an area that can get overlooked in the rush to be ready for Black Friday, but more orders means the potential for more returns. Many retailers extend their returns policy during the festive period, so that less time is spent dealing with returns during this peak trading period. Consider if you’re going to offer an extended returns period and if so, find the best way to communicate this to your customers.
The other aspect to consider when looking at returned stock, is whether you’ll be able to re-sell it over the rest of the Christmas season.
*A version of this blog first appeared on the RepricerExpress website
You know how little kids write a list to Santa of all the toys they want for Christmas? Sussing out the most profitable items to sell on Amazon FBA is kinda like that. Certain patterns emerge that point to the most popular products, and as usual, RepricerExpress has the inside scoop on that.
1. Books – Yep, the Kind Made of Paper and Ink
Raise your hand if you’re heard the death knell of books before. If it wasn’t Kindle, it was some variation of the iPod/iPad/iPhone. But guess what? Books are more popular than ever. It’s how Amazon got started, and how you can carve out a profitable niche on the marketplace.
Simple: a huge profit margin. If you can pick up books in bulk for a dollar or so, give or take a bit in either direction, you can turn around and sell them on Amazon 1000% of their original price. While this isn’t a sure-fire formula all the time (see: unlucky arbitrage times, like a big box clearance sale) and you probably shouldn’t base your entire business on this premise if your goal is to maximise revenue, it most definitely deserves its own solid corner in your shop.
2. The Population Keeps Growing, and That Includes Things for Babies
As long as humans are procreating, their progeny will need, for lack of a better word, stuff. And because babies don’t stay the same size for very long, this means they need a lot of stuff. The bonus of selling baby items is they’re inexpensive for you to pick up, lightweight, (fairly) durable, and always in demand.
Pro tip: market to first-borns because parents to spend more on them (if you’re a middle or youngest sibling like myself, you’ll know how true this is).
3. All That Glitters Just May be Gold
Gems, baubles, precious metals — what these jewellery items have in common is they’re consistently in hot demand. But…you’ve got to be super diligent in how you advertise your wares because the market is pretty saturated with jewellery.
While the profit margin can be a staggering 50%+, it’s only if you can take advantage of unique long-tail keywords. If your items can only be described in generic single-ish keywords, don’t bother. You’re competing against far too much.
Read the full article on the RepricerExpress website
You’ve just completed a sale and your buyer said your service was awesome — but the item itself was less than stellar. What do you do now? Well, if you’re really dead serious about improving on that aspect, then follow these handy tips from FeedbackExpress.
Know What Your Ultimate Goal Is
When faced with a negative product review, the first instinct is to make it go away. However, that can be a super long process — and not always with a good success rate. Instead, and as cheesy as it sounds, place your focus on trying to improve yourself so it doesn’t happen in the future. If the best defence is a strong offence, then your ideal tactic is to set up a frame in place so you just don’t get negative feedback in the future.
Where You Want Your Feedback to Go
There are two ways you can get a hold of your buyer:
- Email them directly
- Post a comment on their Amazon review.
- Email: You can talk about sensitive info without it being made public, but it might not be as easy or fast to communicate with them.
- Comment: You get to show other buyers that you’ve taken that negative feedback to heart and want to change, but you can’t get into a back-and-forth to discuss details and you most certainly can’t use it as an opportunity to slam the buyer. And also, if you choose this route, you have to make sure you’re actually associated with the product or else you’ll be in violation of Amazon’s rules.
No matter how the buyer worded things, put your ego aside. If you need to not look at it for a few hours to remove emotion from it, then do so.
Once you’ve done that, the first thing you’ll want to do is offer a mea culpa. Your buyer is obviously miffed about something, so use the first sentence of your message to acknowledge their feelings. After that, reword their issue to show you understand them.
In the second paragraph, you can address their concerns one-by-one, if you truly believe they’re mistaken. If there’s even an ounce of ambiguity, ask them to clarify matters. And for every word, sentence and paragraph, make sure you have their review open in another tab so you’re as accurate as possible.
Lastly, end off the message with a proposed solution. It’s sort of like haggling: you put forth an offer, wait for them to counter-offer, and then find a middle ground that works for both of you.
Having a negative Amazon product review come across your desk is never fun. It instantly drops your mood, gives you a new problem to work through, and can affect your rating and future sales. But if you deal with it in the right way, it’s as simple as making your bed in the morning. And if you get FeedbackExpress to do it for you, it’s like having your own butler make that bed for you. All you have to do is get your free 30-day trial today!
*A version of this article first appeared on the FeedbackExpress website
You might have noticed that we here at RepricerExpress tend to write extensively about how to awesome-ify your product descriptions. It’s sort of like when you’re in a university lecture and the professor repeats a point and underlines it on the chalkboard — it’s an important lesson to learn! So if you’re looking for a new, concise way to make your product descriptions pop, here it is.
1. Make Them More Interesting by Telling a Story
Think about politicians’ speeches for a second. They’re usually pretty boring, aren’t they? But every now and then, a politician will stray from the script and tell a story and hook their listeners. That’s because story-telling is an incredibly powerful tool that taps into people’s imaginations and lets them relate to the concept in their own unique way. To translate that into selling online, write the description to show (not tell!) how it would be used in real life.
2. Get on Board the Hashtag Wagon
Instagram is one of the most popular places to get super creative with hashtags (so is Twitter, but Instagram isn’t limited by a character count so you can use more hashtags). And there are basically two ways of using hashtags:
- Spam the reader by including every relatable hashtag so it reaches as broadly as possible, or
- Use a few relevant hashtags, and a few funny/oddball/goofy hashtags that capture attention
When you’re dealing with your own items, it’s easy to get blind to seeing the forest for the trees and know what’s crucial and what’s fluff. In this case, we recommend writing a wish list of five or so items you’d like to buy, but don’t really need. Search for them on Amazon and take note of the most common bits of information merchants include. Also use a critical eye to see what’s missing by asking yourself exactly how it’d fit into your life. Then, apply that checklist to your own product descriptions.
4. Matching the Writing Style to the Site Style
If you’re selling high-end wristwatches, then you’re not going to be using Angry Birds language to write the product descriptions. Find a voice that’s consistent across the board and deliver on that. If you’re confused at all, just think of how you’d speak differently to a child, a doctor and a priest, and use that concept on your own items.
Read the full article on the RepricerExpress website
Stuck on ideas of what to sell on Amazon? No worries — RepricerExpress is absolutely the first best place to come, and we’ll let you know of other awesome places to visit and what tips to follow when it comes to online sourcing for your store.
#1. Shopping in Pyjamas is Unbeatable
Back before computers and the internet were everyday things, people had to get dressed up in clothes and head out into public to pick up whatever was missing from their stock. Yikes—we know, eh? What an awful ordeal.
Now, however, life has improved considerably. You can carry out online sourcing from the comfort of your own home, and without having to change out of your pyjamas.
Not only is it much simpler (all you need is a computer with internet connection), but it also makes your life a whole lot more flexible. Got a sick child home for the day or a parent in need of care? No problem, set up your laptop wherever works best for you and avoid leaving your home and all that requires your attention.
#2. There are Better Deals Online Than Off
You can always clip coupons and head to your closest big box store to get some neat savings, but do you really want to visit stores one at a time, hoping you don’t get seduced by new, shiny products?
No, you want to keep focused, and the online world is where you can do that. Just plug in your searches, narrow things down to exactly what you want, and start sourcing away. Plus, it’s a whole lot easier to get amazing deals on larger quantities of products online than in brick-and-mortar stores, giving you a huge advantage for your Amazon store.
Related reading: Product Trends on Amazon and eBay
Read the full article on the RepricerExpress websitePoster21 likes this.
There are two main ways to bringing in revenue: gaining new customers, and retaining the existing ones. And for the former, one of the best ways you can achieve this is with a slickly-run email marketing campaign. Because unless you’re in the business of selling caskets (in which case RepricerExpress still wishes you the best), your focus is probably going to be not on one-time customers, but on repeats.
#1 Start Off by Identifying Where You Want to End Up
There are so many different ways to attack email marketing that you’ll fare best if you can clearly plot out what your goals are. Do you want to strengthen communication with your clients, or would you rather focus on increasing repeat sales? Maybe you’re concerned you don’t have enough first-time buyers and want to attract more, or maybe your repeat customers are drifting away because you haven’t been addressing their concerns and feedback enough.
And hey, maybe you have several areas you want to address — that’s perfectly okay. Just try and cap your goals list at no more than three so you don’t dilute your email marketing too much. Any more than a small handful and you’ll be both spending too much time on this and failing to zero in enough on each one.
If you’re still stuck on which goals to address, think about this: the best email marketing campaigns are the ones where you track the metrics and progress. When you can see concrete results, you tend to do better than with abstract efforts.
#2 Pick the Best Helpers for Your Goals
If you’re going to assemble an Ikea bookcase, you’ll need an Allen key and not a hammer or drill. The same goes with email marketing. Each type of campaign has unique needs that call for specialized tools, especially when your goal is maximum results with minimal/most efficient efforts. And it should be said that there is almost no good reason for doing it solely by hand, so keep automation in mind.
There are plenty of platforms out there that do different jobs for different prices. It’s kind of like buying a car. Sure, you may be able to afford that Corvette, but if you’re only going to be driving it around in dense urban traffic or live in the country and need to haul around heavy loads, it’s a bit of a waste. Find the right vehicle for your needs, but remember you don’t have to stay married to it. Play around with each one until you settle on one that feels right in your hands.
#3 Start Adding People to the List
What does every email marketing campaign need to be successful? That’s right — emails! And the easier you can make it for people to sign up, the better your campaign will run. There are so many different ways of doing this it’s easy to get bogged down in where to start, but here are some of our favourites:
- Calls-to-action at the bottom of posts
- Inside posts that hyperlink to the sign-up form
- Around posts, like in sidebars and/or footers
- On pop-up screens on the home page or checkout page
- On product pages, whether for active or sold-out items
Social media — intended to connect with others, but too often to post selfies. However, as RepricerExpress will explore, if you’re going to make it as a star merchant in this day and age, you’ll need your own social media cheat sheet to help you excel. Hey, if you can’t beat ‘em, join ‘em!
Tip 1: Find Your Voice
Before you can begin to connect with others on social media, you have to figure out what you want to say. Are you appealing to a casual, young-ish audience, or more of an older, sophisticated demographic? Formulating your message into a neat, elevator-pitch style will help with consistency and identifying you to the product.
Tip 2: Which Soapbox is Right for You?
Social media is more than just Facebook and Twitter and picking out which platform(s) works best for you is the second step. You’ll want to work with more than one, but not so many you’re spreading yourself too thin. Forging online relationships takes time and signing up for too many accounts means you just won’t have the time to make an impact on all of them. Plus, you might miss the chance to connect with potential consumers by not working with the platforms they’ve signed up for.
Tip 3: Associate Yourself with a Logo or Graphic
Words aren’t the only tools you’ll be using with social media; you’ll also need non-verbal language to link you with your brand. Think of commerce giants like Apple, Facebook and IBM — all you need to do is look at their logo to instantly know who they are. And that should be your goal, too.
Read the full article on the RepricerExpress website
Whoa, hang on a second there. Before you sign up for an Amazon account with visions of sales dancing in your head, read up on what RepricerExpress has to say first. There’s most definitely a method to the madness and approaching the game with a strategy in place can make all the difference.
Reprice to Nab Those Last-Minute Sales
We know, if you’ve been a regular reader, you might be a little inundated with hearing about how important repricing is to doing well on Amazon. But just why is it so crucial?
Okay, let’s look at a few reasons.
- It’s the Amazon equivalent to sniping on eBay, or the practice of swooping in during the last seconds of a sale to emerge the winner.
- It updates your listings in real time to match/beat your competitors so you can maximise the profit on each product.
- Saves you the hassle of doing it all by hand, plus also reduces the chances you’ll make a mistake.
- Can tackle bunches of listings all at once, instead of going at it one by one.
- Can increase your chances of winning a Buy Box.
- Helps to streamline costs so revenue always stays up.
- Lets you control one of the few factors Amazon allows you to keep in your hands.
- Allows you to maintain a good seller rating.
- Keeps you competitive on the marketplace.
We oh-so-briefly mentioned how using repricing software is one of the best techniques you can use to up your chances of winning a Buy Box. But really, is getting that Buy Box even that important?
Oh yes, yes it is. That should never even be a question. Obtaining a Buy Box should make the top of every to-do list you write (maybe only second after ‘excellent customer service’).
The reason for this is simple: it gives shoppers a shortcut to purchasing your item so they don’t have to deal with the hassle of running through several listings or pages of that item. And the more hoops you put a consumer through, the less likely they are to finish the process.
Read the full article on the RepricerExpress blog
There’s not really any one part of running a business that’s easy, but consistently stocking the right inventory can be a particularly tricky one. Add in trying to find the most profitable items you can sell under a private label, and RepricerExpress definitely feels your pain. Luckily, we believe in getting the hardest stuff out of the way first and are passing on our best tips to you.
Use the Right Formula Every Time to Find Profitable Products
Too often, too many sellers try and be too abstract about the whole process of finding items for private label. But when you break it down into a simple formula, life suddenly becomes a whole lot easier. And in the name of simplicity, we’re keeping things down to just three factors.
1. Find Items with the Highest Demand Before you start digging around for that needle in a haystack, remember that pretty much the only two things you need to think of are low sales rank and highly-ranked keywords.
2. Narrow Down to Items that Don’t Have a Lot of Competition Why go up against more sellers than necessary? No no, narrow your focus down to the items that either contain few reviews (not many people have bought them) and/or have a low listing quality.
3. Finish Off with This Last Check-list: Once you’ve arrived at this step, there’s just a final small check-list to go through. Look for items that are fairly light and durable (i.e. won’t break when shipped), can be used across the seasons, aren’t strongly identified with any one or two brands, and have a price that runs between a movie ticket and pair of shoes.
Read the full article on RepricerExpress' blog
One of the most annoying emails for FBA sellers to receive from Amazon starts “Refund initiated for order #102-12345-67890.” Getting a return notification is not only annoying, but it can sometimes spark a few fearful questions.
- Is this return one of the high priced items I just sold?
- Is the buyer going to say that the item was defective (which will ding my seller metrics)?
- Is the returned item able to be resold, or has it been damaged by the customer?
- Is the buyer going to leave me negative feedback now?
- What do I do to protect my account because of this return?
So, what do you need to do to protect your account when a customer returns an item saying they no longer want it?
Here are 6 steps to take for every returned item on Amazon:
1. Keep a record of the return notification email from Amazon.
When a customer initiates a return of an item ordered via Prime shipping, Amazon immediately issues that refund, without waiting for the item to be returned. Amazon will notify you that the refund has been issued from your account. You should keep a folder in your email app to organize these emails so you will have record of this refund and can verify that the return actually occurs within 45 days.
Related reading: How to keep track of your refunds and reimbursements.
2. If you find that an item was not returned within the 45-day limit, request a reimbursement from Amazon.
Again, see checking if “returned” items are actually returned to FBA for more details.
3. Protect your seller feedback score by contacting the buyer.
Sometimes after a buyer requests a refund, one of the next things they do is leave feedback for you the seller. No matter if they left you negative feedback or not, I think it’s a good idea to contact the buyer and personally apologize for the customer’s negative experience.
Read the full article on RepricerExpress' blog
Guest blog post by Paul Johnson, Co-Founder of Seller Labs
We all know the spiel: “You gotta stuff your product listing with as many keywords possible so it will be searchable on Amazon.” Please tell me you don’t still believe this?
Product search has evolved and there are much more effective methods to get your product noticed in search results that don’t include keyword stuffing. We’re going to present them to you with thorough examples and logical explanations.
For much of this post, I’ll be paraphrasing Paul Johnson’s presentation: Amazon Search Secrets. Make sure to download the ebook at the end of this post.
To start, I want to be clear about what this post is NOT. It is not a gimmicky Amazon hack piece. It does not give information that will jeopardize your Amazon account. It will not change things overnight.
It will, however, GIVE you a roadmap of tactics you need to be implementing into your selling strategy. It will help you extrapolate information from your known sales data and give you a better idea on how to focus your efforts.
1. People perform more product research on Amazon than Google
The world’s biggest search engine and most popular website has its work cut out when it comes to people doing product research. Did you know Amazon gets 3 x more product searches than Google?
When searching for products, people would rather go to the most convenient source. Amazon is always my obvious stop when researching a product. You can read more about it here and here.
Amazon is relevant and your listings need to reflect that.
2. Amazon has a team of problem-solving brainiacs
Amazon started a subsidiary company called A9, which is based in Silicon Valley and has offices throughout the world. A9 employs some of the best search algorithm computer scientists and is dedicated to solving the issues around showing the most relevant search results from a catalog of hundreds of millions of items.
A9 developed a product called CloudSearch that allows other programmers to build upon the same technology that powers Amazon’s product search. This is a highly technical tool, but by reading its documentation and tinkering around with it, we have been able to understand how it works, and some possible data points that Amazon has available to refine the results.
3. Meticulous keyword selection rather than keyword stuffing
Less is more. Choose your keywords wisely and make them relevant. Well-chosen keywords increase a product’s visibility, among a number of other things. But let’s just focus on keywords at the moment. The number of product detail page views can increase significantly by adding just one search term. So what does that mean for you? Do your homework. Be specific. Try the rifle approach opposed to the shotgun approach.
Read the full blog post on RepricerExpress' blog
Writing your listings is one thing — creating a stunning page that reflects your personality and vibe as a seller is another. And with help from RepricerExpress, you can find the right eBay template to really help you take off. We’ve curated this list of these five templates that are pretty awesome right now.
eBay Template Shops: Something for All Budgets
We love this option because no matter how much or little you’ve got to spend, you can walk away with a professional-looking template. Heck, even if your budget is zero dollars, you can still find a template! And if there’s a premium theme your heart’s after, try it out for free before shelling out for it.
If you’re looking at a custom template, prices start off at £2.99/month for the template wizard or £99.99 for a basic shop design and go up to £299.99 (one-time prices. Visit eBay Template Shop.
Crazylister: Take the HTML and Run with It
What we love about this one is that it offers up a bunch of HTML templates, along with giving you the option to tweak the code if you want to change things here or there based on your tastes and preferences. Plus, they’ve got a blog that regularly lists great tips you can use to make your design stand out, with six categories (Most Popular, Case Studies, Entrepreneurship, Fun, Increase eBay Sales, Multi-channel) to choose from.
Prices run from $4-12/month paid annually, with each one available to try for free. Visit Crazylister to check them out.
Widget Chimp: Skip Learning about HTML
A lot of templates require you to have a basic proficiency of HTML, but not Widget Chimp. Instead, it’s what Apple was to the world of computing back in the ‘80s: all of a sudden, you had a thing that was heaps more user-friendly and erased a lot of the learning curve. Two things we really love about this one: you can take templates for a free week-long test drive before committing, and templates utilise responsive web design (i.e. they’re mobile-friendly).
Pricing is either £9.99/month for a professional template or £29.99/month for an elite, with discounts given at the three-, six- and 12-month marks. Visit Widget Chimp.
Free eBay Templates: Free, Free, Free!
You know how there are those restaurants where the décor might not be out of this world but the food is because the owner decided to pour all the money into the latter? Well, not that we’re necessarily advocating that exact principle, but this is one template option that allows you to choose one for free so you can invest your money in other avenues. They offer a bunch of different colour schemes, and then, in a really neat twist, give you step-by-step instructions on how to use it. The site itself is a bit Angelfire-y, but they’re more concerned with giving you great free templates than making their site artificially snazzy.
Pricing is, yup, you guessed it, free and all you have to do is visit Free eBay Templates.
OC Designs Online: Top Quality at Affordable Prices
Even an untrained eye can spot the difference between bespoke and off-the-rack clothing, with OC Designs Online falling into the former category. It’s definitely a step above, but they don’t charge crazy prices to get that professional, tailored look. Adding to the experience are a few things:
- Price savings if you combine their template and design options.
- Magento themes are a very real option.
- If you also have an Amazon store, they’ve got designs for that, too.
- They’ve got a heap of services for you, like site design and blogging.
A great eBay template is one of your first steps to driving more traffic to your site. Once visitors get there, you’ll need RepricerExpress to handle competitive pricing for your catalogue and non-catalogue items. And like the best template sources we listed here, we’ve also got a free trial (first 15 days free) so you can test out the awesomeness beforehand.
*A version of this blog originally appeared on RepricerExpress' blog
Selling on Amazon isn’t a perfect process and you’re bound to screw up every now and then. But with advice from RepricerExpress, you can minimise the common Amazon listings mistakes you make and streamline your experience as much as possible.
Mistake 1: Forgetting How to Configure Keywords for Amazon
Google’s the most popular search engine and it’s easy to think that what works there will work everywhere else. But that’s not the case, as Amazon uses their own special algorithm when it comes to searches. And the way in which this is manifested is through keywords.
Because Google is so vastly used, almost everyone’s familiar with their formula: repetition is the key to success. On Amazon though, the opposite is true. All you have to do is discover unique keywords relevant to your products — and use them once.
Mistake 2: Inaccuracy in Prices and Quantities
The Q&A section on your products page is where potential buyers can ask you more detailed questions than may appear in your listing, but there are some basic areas that should never need more queries.
Price is one of them. It’s tempting to put in a low price to gauge buyers’ reactions, but on the internet, word travels fast. If you don’t want to sell your items for rock-bottom prices, either double- and triple-check before posting (because it goes live immediately!) or use a repricer to handle the work for you.
And when it comes to quantities, the same applies. Your listing goes live as soon as you hit the proverbial ‘enter’ button, so don’t list inventory you can’t pack and ship. It’s okay to start off as a newbie seller with zero inventory (but don’t keep it that way for long), just list it as having no products — yet.
Mistake 3: Taking Too Long to Respond to Questions
If consumers are taking the time to post a question on your page, it’s because they’ve narrowed their search into a shortlist that includes you. So if you take more than a day to respond to their questions, not only will you get reprimanded by Amazon, but your shopper will lose interest — and you’ll lose a sale.
Mistake 4: Product Titles That Include Coupons/Sales
Sales and coupons are awesome things, and they’re definitely great strategies in convincing customers to shop with you. However, there’s a time and a place to use them, and the product title isn’t one of them. Although it’s tempting to lure buyers in by telling them about your great details as early as possible, Amazon will just delete that information because it’s not directly relevant to the product’s description.
Mistake 5: Not Knowing What Sets Your Product Apart
You’re selling pyjamas, camera lenses or terrariums — great, so are plenty of other Amazon sellers. When dealing with a non-exclusive product, you’ve got to convince buyers they’ll have a better experience and package if they turn to you.
This is when you want to push all the perks you’re offering, like free or fast shipping, a lower price, bundles or packages, Prime-eligible, specific-demographic-friendly, and so much more. If you can’t figure out at least a handful of ways you’re different from your competitors, then you’re not ready to be convincing and selling to your buyers.
Mistake 6: Marching to Your Own Beat
This is closely related to the above point, but with one key difference: you’re selling items that are pretty similar but not exactly alike. Let’s say you’re listing sunglasses, which is a pretty popular item on any Amazon marketplace. Instead of just writing in a product title that tells of the bare minimum, use extra detail in your language to really set it apart, like writing, “Women’s black sunglasses with green-flecked arms”.
Mistake 7: Using Photos Other Than Your Own
Want to know a quick way to tick off Amazon and tell buyers you don’t really know what you’re doing? Use copyrighted or watermarked images to accompany your product descriptions. It’s not that difficult to take your own photos and by doing so, you’ll be staying in Amazon’s good graces and showing buyers you’re a truly professional seller.
Back with the second mistake, we briefly talked about how a repricer can help simplify your life greatly. But don’t just take our word for it — see for yourself! All you have to do is click here and sign up for a free 15-day trial to get started. Go on, give yourself a well-deserved break from all the hard work you’ve been putting in.
*This blog first appeared on RepricerExpress' blog
With a name like RepricerExpress, we don’t blame ya at all for thinking we’re biased towards just how sublimely awesome repricing software is (and here are some facts to back up our claims!) But just to be fair, we’re going to delve into some commonly thought-of myths and why they’re just that — and why you should be repricing pretty much all the time. Got your helmets on? Good, let’s go!
#1: You Don’t Need Auto-Repricing if You Don’t List That Many Products
We wanted to kick things off with a repricing myth that actually has some basis in truth. If you’re only selling a handful of items (and we really mean only a handful), then yeah, you could easily handle changing the prices for each one on your own. But it’s not the simple task of repricing each one that calls (or doesn’t call) for using repricing software, it’s that using it simplifies life in every other area.
Why you should be using repricing software: Unless you’ve got a memory like a steel trap, can you really be sure of ALL the facts and details about every single item you sell, like how much you paid for it, the rise and fall of its price, what other sellers are listing it for, and when they change their prices? Probably not, eh, so save your subjective analysis for something less objective.
#2: You Lose Autonomy and Control
It’s easy to think of repricing software as taking all the controls out of your hand. You hit a few keystrokes, and a program takes over.
Well, not really. A (good) program still relies on you to tell it what to do at every turn, whether it’s setting min and max values, inputting item prices or even customising pricing rules that only apply to your business.
Why you should be using repricing software: You’ve created your own business for a reason, and that’s because you want to run things in a way that’s uniquely your own. The more time you spend understanding the program you’re using, the better you’ll be able to bend it to exactly your will.
#3: Your Prices Will Eventually Drop to a Penny
This one isn’t even remotely true. You want to know the beauty of software? It’s like a light switch: give it one command and it performs that and only that action. Your prices will only go to a penny if you’ve set that as your min value AND your competitors have their min value set to two pennies.
Why you should be using repricing software: If the assurance of quality control isn’t enough to sway you, how about the fact that Amazon has its own built-in pricing fail safe? About two years ago, the marketplace started the practice of deactivating listings if they thought something fishy was up. And last year, they took away the opt-out option so you have to actually put in min and max values on Amazon (along with your repricer) to create a doubly safe safety net.
#4: You Don’t Think the Price is Worth It
Hey, we can definitely relate to this. Operating a business ain’t cheap and every single cost that comes your way, you’ll be questioning whether it’s necessary or not. But think of it as choosing a new TV. Sure, you can splash out for a 52” curvy 4k TV, or you can get a screen for a fraction of the price and still be more than happy.
Why you should be using repricing software: There are so many different pricing options around, you’d be incredibly hard-pressed not to find one that fits your budget. When you look at the ROI that a repricer offers you (i.e. bigger sales, quicker sales, more customers, better word-of-mouth), it’s clear that a good — and this doesn’t equate with super splashy or expensive — repricer should be worked into your operating budget. And hey, when someone like us comes along with the first 15 days free, it’s impossible to say no to at least testing it out.
#5: You Don’t Need to Change Your Prices that Often
Eh, unless you live a totally Walden-esque lifestyle (and by selling on Amazon, we’re guessing you don’t!), then you know prices for almost everything in life fluctuate constantly. Just look at your local supermarket and how they release flyers weekly. That price you paid for bell peppers and pasta isn’t the same as a fortnight ago, and nor should your item costs be either.
And if you’re worried about alienating your buyers with constantly changing prices, don’t be! Shoppers expect costs to never be static and it won’t faze them in the slightest to see little differences.
Why you should be using repricing software: It’s super highly unlikely you’re the only seller in a particular category or for a certain item, so you’re going to have competitors. They’ll be constantly re-factoring their prices to reflect market demands, and so should you. But instead of just typing in a bunch of values into your repricer, use the software as a tool that regularly needs analysis and maintenance, much the same way you’d top up your car with gas and give it oil changes.
Well, we’d love to list and bust oodles more myths, but that would just take valuable real estate away from the biggest reason you should be using them (or rather, us): they can make you serious coin. And if you’re like most sellers on Amazon, then you don’t want to waste any more time in getting there so hop on board the repricing train and start your 15-day free trial right away.
*This article originally appeared on the RepricerExpress blog
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