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As a reader of RepricerExpress, you know we’re all about helping you optimise the price of your products. But one topic that doesn’t come up often enough is the psychology of pricing items on Amazon. There are certain Jedi mind tricks you can employ to help bring in more sales to your corner, and we’ve got five you should start testing out right now.
1. Lower the Left Digit by One
Say you’ve got a price in mind, like $10. When you lower that by one to $9.99, you’re practicing charm pricing, which has been shown over and over again to increase the conversion rate. However, it’s important you focus on the left digit. A one-penny decrease between other numbers, like $3.79 to $3.78 doesn’t really matter because people don’t perceive it as anchoring the magnitude of the decrease. Lowering the left digit by one feels like a bigger decrease than any other one-cent reduction.
2. Emphasise the Product’s Prestige and Uniqueness
At the opposite end to charm pricing is prestige pricing, which means you round up prices to the nearest rounded figure, like $99 to $100 or $149 to $150. This makes buyers think a price feel right. As well, consumers tend to equate price with quality. Just look at Starbucks and their higher-than-average prices. Their coffee isn’t any better than the hipster spot down the street, but Starbucks’ prices make it seem like it is.
3. Make Your Prices Easy and Quick to Pronounce
The more syllables and tongue-twisters a price contains, the more a person has to use their brain to think about the cost. And the more someone thinks about how much something costs, the more expensive it feels to them (and the fewer syllables, the more affordable a price feels). Try it yourself by saying these prices to yourself: $27.79 (eight syllables) and $30.49 (five syllables). Although the latter is higher in price, it feels lower because it’s easier and quicker to say.
Another way to use this is to remove the comma and drop the cents off after the decimal. It contains fewer syllables, making it seem less expensive.
4. Reduce Price Pain Points
There are a few different ways you can the price seem not-so-painful to pay.
- Put the price into a different perspective. Look at car dealers as the perfect example. One of their main questions is, ‘What’s your monthly budget?’ They’ll stick to that number, but increase costs in other areas so you end up paying more overall. But using this tip in a more ethical way, you can reframe costs by pointing out monthly subscription costs instead of the all-around yearly cost, even when they’re exactly the same. Similarly, you can reframe the price on a daily equivalence to make it seem even cheaper.
- Emphasise the smallness of things, like saying “small $2 fee, instead of just a $2 fee.
- Point out the utility or pleasure of the product, based on the demographic. If you’re targeting conservatives, focusing on the product’s utility helps sway the buyer. For liberals, focusing on the pleasure aspect is more effective.
- Bundle items together instead of listing them separately. Let’s go back to the car dealer. Buyers are more likely to purchase a package of upgrades because they see it as one single price, as opposed to paying for each upgrade separately (even when it works out to the same).
If you’re selling higher-end products, put the product to the left of the price. Because English is read left-to-right, people will focus on the product’s qualities first. And if you’re selling more economically, then place the price before the product so that’s what buyers’ initial focus will be on.
The psychology of Amazon pricing is fascinating and includes so much, but we wanted to share with you 5 of the most important practices you can try. What’s great about these is you can integrate them easily with RepricerExpress to get the best of both worlds. And if you want to start seeing results, then the only thing left is to sign up right now and enjoy the first 15 days absolutely free.
*A version of this blog first appeared on RepricerExpressClicks Online Business likes this.
If you’re a seller onAmazon, you’ll know the importance on winning the Buy Box. We’ve put together seven quick tips to help you grab your share of the Buy Box and increase your sales and profits.
1. Become Buy Box Eligible
It’s simple: although not all sellers who’ve achieved Buy Box Eligibility (previously Featured Merchant) status will win a Buy Box, those sellers who are not Buy Box Eligible are not eligible to win a Buy Box. To get there, you need to have been selling for at least three to six months (the timeline depends on which category you sell in) and have a better-than-average seller rating.
2. Have Star-Level Metrics in Your Seller Central Account
Let’s say you’ve got a seller rating above 90% and really good numbers in all the categories. But you still haven’t won aBuy Box. Why’s that? It could very well be because there’s a seller you’re competing with you has better numbers in each category. Amazon uses an algorithm in determining which sellers get a Buy Box, which means it follows certain rules. And one of those criterions is how good the buyer experience is — which reflects on how good you are at making that experience good.
3. Using a Repricer
Know how we just talked about Amazon’s Buy Box algorithm being rules-based? Well,repricersare the same. You set the rules, and the repricer follows them. If you can tweak those rules so they result in the best possible shopping experience, like factoring in the shipping cost (so it’s possibly free for buyers?) and sending a message to prompt for feedback, then Amazon will take notice of your increased sales and ratings.
4. Send Out Personalised Emails to Get More Feedback
Buying online has so much to do with trust. Shoppers want to see that previous buyers have only good things to say about you, and your feedback section is where they look. But many shoppers are lazy, and only leave a review if they’re really upset with the process. Usingfeedback software to automate the processis one of the easiest ways of emailing your buyers and asking them to leave a review, which tells other buyers that you can be trusted.
5. Use FBM
In nearly all instances, going the FBA route is preferred for multiple reasons. But when it comes to the Buy Box, if you really have your heart set on winning one, then going FBM can come in handy. This is because FBM merchants take care of (and pay) the fulfilment costs themselves, and can reduce their minimum price accordingly to edge out competitors. By offering a lower price, they can potentially draw in more sales. However, be careful of this approach, as you have to weigh the importance of a Buy Box against profit margins.
6. Always Keep Your Inventory Stocked
If you run out of an item, there’s no way Amazon will give you a Buy Box. And why would they? It doesn’t make much sense on their end to give buyers a direct link to a product that’s unavailable.
7. Keep Your Order Defect Rate as Low as Possible
The three things that comprise the ODR (negative customer feedback, A-to-z guarantee claims, service chargebacks) are areas you want to avoid as much as possible. It measures how well you take care of the buyerafterthe order’s been placed and how satisfied the shopper is at the end of the day. Essentially, you want your reviews to be higher than three stars out of five, as few returns as possible, and as few credit card chargebacks as possible.
There are tonnes more tips out there when it comes to winning a Buy Box, but this will set you on the path for now. But keep tuning intoRepricerExpressto learn all you can about rockin’ it on Amazon. And to keep your sales climbing,sign up today and get things started with a 15-day free trial.
On Amazon, there are two kinds of reviews you can get: seller reviews and product reviews. The former has to do with your abilities, while the latter deals with the quality of items you sell. If you’re a reader of FeedbackExpress then we know you concern yourself highly with top-notch work, which is why we want to focus on garnering great product reviews. For starters, try not to sell anything that unnecessarily contains lead or mercury.
When You Want to Ask for Product Reviews
There are basically two reasons why product reviews are something you should focus on: if you’re a particular kind of seller, or you’re selling a particular type of product. For the former, these are the most important seller types that should be looking for product reviews:
Private Label Sellers: It almost goes without saying, but when you’re selling your own label, you need all the positive buzz you can get. You don’t have the luxury of a multi-million dollar marketing team to trumpet your label’s benefits, and you don’t have the luxury of being able to persuade buyers in person because you sell online.
Related: 5 Ways Private Label Sellers Can Get More Amazon Reviews
Known Established Brands: At the opposite end of the spectrum are sellers who sell known brands, as opposed to your own label. While it may seem like working hard to get product reviews has no direct impact on you (i.e. why bother boosting another brand instead of focusing on your reputation?) But look at it this way: when you successfully sell a brand and get good feedback on it, word spreads and that’ll attract more buyers. And the more buyers that get interested in a label you’re selling, the more potential sales you’ll get.
Closely tied to the above type of seller is if you’re branching out into niche products under the umbrella of an established brand. While the label name might be known, the exact type of product may not be and you could be facing a bit of an uphill climb in moving those items. The same principles apply, though, so work on politely urging your buyers to comment positively.
So if you’re one of these types of sellers, the next way to narrow things down is based on the type of product you’re selling.
Immediate Use Products: What we mean by this is the kind of items that people will take out of the packaging and start using right away, like toilet paper, smartphones, chargers or batteries. What you want to capitalise on is their fast use and reaction while the impression is still fresh in their mind. The longer you wait, the more comfortable they’ll become with it and the less able they’ll be to comment critically and honestly on its quality.
Send an email as soon as possible.
Recent Use Products: Instead of buyers ripping off the tape and using their purchase right away, we’re talking about items that are used within the first week of arrival. Products that qualify are things like earbuds, boots or razors, the sort of things that you might not need right away but will use pretty quickly. They can also be things that are used right away, but need to be used a few times to really get a feel for.
Send an email before the week is up, but give a couple of days at first to let the dust settle.
Longer Use Products: The last category of items you should be highlighting as necessitating a product review email is that which takes two-to-four weeks to really see the benefits of. You’re looking at items like personal care products, over-the-counter supplements (e.g. vitamins), and anything else where buyers need a few weeks to really see how the item works for them.
Send an email before the month is up, but do so in the latter half of the month.
How You Want to Ask for a Product Review
Now that you’ve gone through this sort of flowchart of figuring out if product reviews should be on your to-do list, the last item on your list is how to format your query for the best possible, and fastest, response. Luckily, it’s super simple and really formulaic so all you have to do is master the first one and you’re good to go.
The easiest way to do this is by using a template in FeedbackExpress, which allows you to just fill in the blanks. The downside of this is it gives you little ability to separate yourself and add a degree of warmth, so you’d be best off using this as a jumping off point instead of your regular go-to.
Once you’ve picked up the rhythm of a product review template, it’s time to start making your own. This is a fantastic way to inject your own personality into the process and really appeal to a buyer’s emotions and feelings, so just keep the following points in mind.
- A link to the product makes it easy for buyers to comment directly for what they’ve purchased.
- Alternatively, various hyperlinks with happy-okay-unhappy options simplify things for buyers who just want to leave a quick review.
- Using a logo (as in, using a logo variable for a template) can help jog the buyer’s memory for what they bought, especially if they’re regular Amazon users.
- Asking open-ended questions (e.g. ‘how did you find…?’) instead of an imperative, or command, sentence (e.g. ‘please leave your feedback here’) will almost always lead to more in-depth feedback.
- Make clear to your buyers you’re there to address any questions or concerns they have. If your consumers feel like there’s a real listening ear ready for them, it’ll enhance their positive impressions of you and the product.
If you want to check out the other templates and increase your seller rating and product reviews on Amazon, you may want to consider signing up for a FREE 30-day trial of FeedbackExpress, Amazon feedback software.
*A version of this blog first appeared on the FeedbackExpress website
In this free guide, you will hear from a fantastic range of experts about some of the most important aspects of selling on Amazon. Being educated and informed is a crucial tool in the Amazon seller’s arsenal.
The ebook every Amazon seller should read covers:
- How to win the Amazon Buy Box.
- How to get more product reviews legally.
- How to rank well on Amazon.
- How to find profitable inventory.
- Selling multichannel.
- Avoiding suspension.
- Beating currency uncertainty.
- Sales tax.
- Funding options.
- Optimised inventory management.
Amazon was one of the first companies to offer Black Friday deals to UK customers in 2010 and last year they reported Black Friday to be the busiest sales day in the UK. This year, Black Friday is due to fall on 24 November 2017 and is expected to be bigger than ever. Whether you’re a small business or a large online retailer, here are four key tips Black Friday you should look at when planning your sales.
1. Choose your product range carefully
You’ll see better results if you offer a large discount on a small range of products, compared to a small discount on a large range of products. Seek out the products that you can afford to discount more than your competitors and focus on promoting these.
One product area which works well in the run-up to Christmas is gift sets and bundles. Can you make up your own product bundles and gift sets?
Plan how you’re going to market these deals, particularly as there will be lots of other sellers competing in the same space. Do you have an email list to promote your Black Friday deals to existing customers? Do you have new sales banners and other online imagery in production? What about your social media following?
2. Plan for your Black Friday delivery options
Many retailers were unprepared last year when it came to shipping the larger volume of orders they received on Black Friday, including a number of high profile companies like Tesco and M&S who failed to meet next day delivery options.
If you’re a seller who’s still using the Post Office as your main delivery channel, you should definitely consider an online delivery broker (like My Parcel Delivery) which can offer you access to discounted rates from a range of different courier services, so if your main delivery partner can’t deliver, you have plenty of options available to ensure your customer receives their item in a timely manner.
It’s also worth thinking about the delivery options you’ll be offering for Black Friday purchases, in particular offering a “next day” delivery service could pose the risk that the items won’t be delivered as promised and lead to unhappy customers.
Whatever you decide on, be sure to communicate the delivery options clearly to your customers and be upfront with them that delivery for items could take longer than normal.
3. Picking and packing orders
For smaller sellers who manage their own order fulfilment, don’t underestimate the volume of Black Friday orders you’ll receive. You may need to draft in some extra support to get all your orders picked and packed (particularly if you’re offering bundles and gift sets), so give your friends and family advance notice that they’ll be needed or if you have the resource, draft in some seasonal workers. This will hopefully make your Black Friday order fulfilment less stressful.
4. Don’t forget refunds and returns
This is an area that can get overlooked in the rush to be ready for Black Friday, but more orders means the potential for more returns. Many retailers extend their returns policy during the festive period so that less time is spent dealing with returns during this peak trading period. Consider if you’re going to offer an extended returns period and if so, find the best way to communicate this to your customers.
The other aspect to consider when looking at returned stock is whether you’ll be able to re-sell it over the rest of the Christmas season.
Get ready for Black Friday
Sign up today and get a free 15-day trial of Amazon and eBay repricing software. No credit card required. Cancel at any time. If you've got any questions, just use the live chat option on the bottom right of our website.
*A version of this blog first appeared on FeedbackExpress
Take a break from work with some hilarious Amazon product reviews. Customer feedback is an important part of the selling process but can also be a source of some great humour from buyers. We stumbled across these funny customer reviews on Amazon for some quirky products that we thought you might like—caring is sharing after all. As far as we’re aware, no seller was harmed during the feedback!
Ever found it really difficult to peel a banana and eat. No? Me neither, ladies and gentlemen l present to you the Hutzler 571 banana slicer!
Some of our favourite pieces of feedback include:
“What can I say about the 571B Banana Slicer that hasn’t already been said about the wheel, penicillin, or the iPhone?”
“Gone are the days of biting off slice-sized chunks of banana and spitting them onto a serving tray…. Next on my wish list: a kitchen tool for dividing frozen water into cube-sized chunks.”
“As shown in the picture, the slices are curved from left to right. All of my bananas are bent the other way.”
Other products from the range include the Hutzler Snack Attack Carrot and Dip to-Go and the Hutzler Egg Scrambler.
Second on our list is a classic product, the crystal ballpoint black pen by BIC.
“Today is the fourth day of ownership of my pen, and I have to say I’m starting to treat it like an old friend. I would happily recommend this pen to anyone who is planning on writing on paper.”
“While this pen is functional and easy to use, a downside is it only supports one default font (that appears to be user specific?). I have tried multiple times to access Helvetica, Times New Roman, Impact etc. to no avail… I don’t even see any input buttons.”
“Worked fine with my right hand, but when I came to use my left hand my writing came out looking like the work of a complete imbecile. I can only assume Bic have created a right-handed only pen, and would caution left-handers to “try before you buy”.
Next up in the world of quirky Amazon products, we have The Three Wolf Moon T-Shirt,
“Unfortunately I already had this exact picture tattooed on my chest, but this shirt is very useful in colder weather.”
“I believe that wearing this t-shirt has made me a better man, which is remarkable because, well….I’m a chick.”
“I had a two-wolf shirt for a while and I didn’t think life could get any better. I was wrong. Life got 50% better, no lie.”
Finally in our list, a product that transforms your steering wheel into a groovy desk through the Wheelmate Laptop Steering Wheel Desk. Some funny reviews for this product include:
“It’s OK I guess, but the bumpy road makes it hard to type. And there’s a lot of pedestrians and traffic that keep distracting me from my computer.”
“I love emailing the Highway patrol while I drive to let them know the tag numbers of cell phone using drivers.”
“I’m using it right now to post this review and I never…”
Whilst, we have enjoyed reading these reviews, it is important for all businesses especially online merchants to take customer feedback seriously. A bad review or negative feedback can be detrimental in retaining existing customers as well as attracting new ones. Don’t just take our word for it, Amazon CEO Jeff Bezos talks about the importance of sellers being focused on the customer.
One way you can ensure customer satisfaction is by automating your feedback management. FeedbackExpress, Amazon feedback software, is here to help and we are currently offering a free 30-day trial with 10,000 free messages.
*A version of this article originally appeared on the RepricerExpress websitedoro708 likes this.
If you’re at all familiar with Americans and their holiday-shopping tendencies, you”ll know that Black Friday (the day after American Thanksgiving) falls on November 24 this year. But there’s Black Friday, and then there’s Black Friday for Amazon sellers. Didn’t know there was a difference? Then read on to see what six need-to-know tips FeedbackExpress has for you.
#1. Start Early to Capitalise for Amazon Black Friday
If you wait until even mid-November to start marketing to shoppers, you’re too late. You’ll need to prepare your inventory and marketing strategies so that you can hit ‘go’ in September/October. What most people know as Black Friday is actually Black November for Amazon merchants. Know how stores (both online and brick-and-mortar) start their Christmas advertising earlier and earlier? The same goes for Black Friday and you don’t want to be the black sheep that gets left behind. This way, you’ll be able to attract more shoppers, capitalise on more sales, and increase brand awareness.
#2. But Don’t Put All Your Eggs into One Basket
Sure, Black Friday — and its corresponding cousin, Cyber Monday, represent two of the biggest shopping days on the Amazon seller’s calendar. But if you focus 99% of your energy on those two days, you’ll be missing out on valuable selling opportunities elsewhere.
Think of shopper psychology for a second. Buyers are conditioned to think two main ideas about holidays and shopping:
- A sale prior to a holiday usually means that when the actual holiday hits, the discounts will be even bigger because the merchant will want to keep up with their competitors. So, they’ll be more inclined to bookmark your site and come back to it in a couple of weeks, and getting customers to return is no easy feat.
- There will always be last-minute shoppers who will run into decreased inventory. To avoid that, smart shoppers visit ahead of time — but they’ll want some incentive to buy earlier.
#3. Have Enough Stock to See You Through the Whole Holiday Season
One of the worst fates an Amazon merchant can suffer is running out of inventory before the holidays are over (see: last-minute holiday shoppers). Most Amazon sellers don’t deal in fresh goods, like groceries, so stock up on enough inventory to last you until January is half-over.
#4. Set Yourself Apart with Free Shipping
Holiday selling is a cut-throat business and you need every advantage you can to distinguish yourself from the crowd. Haven’t offered free shipping before? Make it a main selling feature to lure more consumers over to your page. Already had it in place? Bundle, up-sell and/or cross-sell to increase your sales even more. (P.S. Strategic bundling is one of the best ways you can land a Buy Box).
#5. Jump on the Trending Bandwagon
Each year, there’s a toy, or a few things, that are particularly popular and sell out like hotcakes. You don’t necessarily have to make it the backbone of your line, but you should look into stocking it. Devote an hour or two of your day toward sourcing trending products and bring them in. Not only will you make shoppers happy, but once they’re on your page to purchase it, odds are much higher they’ll stay there to buy other things.
#6. Become the Shopper
Think Black Friday is only good for you to make money selling things? Not so much! It can also be a time for you to buy items and load up your inventory cheaply so you can turn around and sell those products at a later date for a higher price.
Mmm, we love Black Friday because it’s like having an electronic fish reader tell you where all the hotspots are. But don’t go at it alone — use all the tools available to maximise your situation. By using FeedbackExpress, you can build on the other areas of business to solidify your selling for top long-term gain. The next two months are a goldmine to bolster your reviews, especially when you click here to get the first 30 days free.
Stuck about breaking down your Amazon Seller Rating? You’re not alone! Plenty of merchants don’t know the finer points of it, and therefore don’t know how to make them work to their advantage. In this post, FeedbackExpress is going to deconstruct all the complex bits so you can hit the ground running.
Amazon Seller Rating Explained
First of all, Seller Rating is not the same as Seller Feedback. The latter is the reviews buyers leave of your service and your products, while the former is the measurement of your worth and success as a seller.
Your Seller Rating consists of a numerical score between 0-100, with 0 being the absolute worst you can score and 100 marking perfection. Each order you fulfil (or Amazon fulfils) grades your performance on the following metrics:
- Shipping Time: The shipping time you advertise for an item should reflect that in reality.
- Order Cancellations: You’ll get points taken off if a buyer places an order, then cancels it.
- Chargebacks: This is when a buyer contacts their credit card company and says it was fraudulently used.
- Customer Inquiries: The longer you wait to answer customers’ questions, the likelier it is you’ll lose points on your rating.
- Feedback: If you’re consistently getting negative reviews, your Seller Rating is going to take a hit.
- A-to-Z Claims: When a buyer feels any of the above weren’t to their liking, they can make an A-to-z claim so that Amazon will dig into things for them.
However, not all scoreable areas are marked with the same weight. A-to-Z claims are penalised more heavily than a late shipment, as the marketplace sees that as being a more serious issue (perhaps because it affects the buyer more adversely, or encompasses more area). Conversely, you can earn bonus points — no more than 10 on each order — when you provide service that goes above and beyond what’s expected.
Other Ways You Can Boost Your Amazon Rating
What we just discussed was what Amazon grades you on for your Seller Rating. But there are plenty of other areas in which they assess your stock, too. Some of them include:
- Refund Rate: The more you have to issue refunds, the more Amazon thinks you’re leaving a buyer dissatisfied.
- Return Dissatisfaction Rate: When you do have to issue a return, this metric deals with how successfully and efficiently you manage the process.
- Order Defect Rate: This refers to how many things you screw up in a particular order.
- Tracking Rate: Buyers like to keep track of where their purchase is before it gets to them, but it’s up to you to remember to provide the shipment tracking information to them.
- Customer Support Dissatisfaction Rate: Just as it sounds, this grades your ability to solve customers’ problems.
- Negative Feedback Rate: Not only are you marked on negative feedback, but you’re also marked on how often your orders are associated with negative feedback.
- Pre-fulfillment Cancellation Rate: When you run out of stock before an item can be fulfilled, this metric grades you on that. Keep a full inventory.
- Perfect Order Percentage: Your aim should always be a perfect order, and this metric measures how many times you achieve that.
This week, Amazon banned sellers from offering discounted products in exchange for reviews. Those sellers who continue to do so which is against Amazon's Terms of Service—run the risk of getting their seller account suspended. With this in mind, in this blog we'll be looking at ways you can avoid an Amazon suspension with some expert advice from Amazon and ecommerce consultant, Chris McCabe.
Chris states that account suspensions have increased in recent times as Amazon have become more stringent and strengthened its policy enforcement—as a result of buyer complaints about counterfeit or fake items. If you've had an Amazon account suspension, here's a great blog full of useful advice around what steps to take including how to make an appeal.
How to avoid an Amazon account suspension
With an increase in the number of seller suspensions, many sellers want to know what they can do to keep their account safe from suspension. Here's a list of five things that all sellers can do to minimise the risk of an Amazon account suspension:
- Keep an eye of your listings.
- Monitor metrics aggressively, including on-time shipping and customer response.
- Respond to Amazon policy notifications/warnings about item quality complaints.
- Track notice warnings on specific ASINs and contact Product Quality teams.
- Research Amazon contacts in category or account management before anything bad happens.
Selling online, you know one of the biggest mistakes you can make is putting all your eggs in one basket. And with the emergence of the Walmart Marketplace as a new player in the game, many online merchants are wondering if it’s a valid area to branch out in. RepricerExpress takes a look at what’s involved and who it’s right for.
Walmart: A Behemoth In Its Own Right
To say Walmart is huge would be a massive understatement. Their employee count outnumbers a bunch of this world’s populations. In fact, if Walmart was a country, they’d be in the low 20s in terms of economic measurement. Their website receives 80-some odd million unique visitors each month, and they’re partnered up with thousands of suppliers and sellers.
Pretty big selling audience, eh?
It seemed to be more a question of ‘when’ rather than ‘if’ they would enter the online marketplace world and compete with the likes of Amazon. And even though their market cap of $229 billion is about half of Amazon’s market cap of $467 billion, Walmart has a brick-and-mortar store within 10 miles of 90% of Americans. They’re everywhere.
Read the full article on the RepricerExpress blog
So, you’re selling on Amazon and making enough money to get by. But do you want to take your ecommerce enterprise to the next level? There’s always room for improvement, and there are new tips and tricks that you can implement to rapidly boost the conversion rates of your products.
From product videos to fine-tuning your sales copy, this article will give you some real food for thought. Let’s see whether you pass our test, or if you need a little bit more guidance to get you there.
#1. Do your product listings feature videos?
It’s official: product videos are the new big thing on all ecommerce stores, from Amazon to custom-builds. Approximately 60% of marketers are currently using video, and 73% plan to increase their usage. And with good reason – viewers are anywhere from 64-85% more likely to buy a product after watching a video accurately describing or displaying its features. With such a brilliant opportunity to boost your conversion rate, now is the time to put a video marketing strategy into place.
It can be tricky to get video content on your Amazon listings without paying the hefty price tags demanded by the only third party supplier, AMZ videos. However, there are ways that you can upgrade your products from ‘Average Joe’ listings to enhanced ones. If your items have a high conversion rate, you will likely receive an automated email from the Amazon product category manager. This email will offer you the option of joining Amazon’s coveted ‘Vendor Central’. If you just can’t wait, you can apply manually here. This involves Amazon becoming a full-time distributor of your products, and grants you greater flexibility with your product listings, including the chance to upload product videos. Take a look at this Paris Sunday dress to see what they look like for yourself.
If you’re in need of a little more direction with the Vendor Central application, this guide will answer any questions you may have.
Read the full article on the RepricerExpress blog
We know, we know — it’s important to get feedback from your buyers. And we here atFeedbackExpressapologise in advance, but we’re going to talk a little more about why it matters so much. Specifically, we’re going to delve into how you can write an amazing email buyers will actually read and respond to.
The Main Reason for Getting Seller Feedback: Turning Them into Product Reviews
As an Amazon seller, you know there are two types of reviews: seller reviews, andproduct reviews. The latter is especially important because it’s one of the first things customers see when shopping for products. Seller reviews, on the other hand, are far more buried — they’re behind your seller name — and so customers won’t see that unless they go looking for it.
So why bother with writing an email that asks for seller feedback, anyway?
Simple: because it’s a valuable opportunity to turn it into a product review. You see, you want to capitalise on happy, chatty customers because one who’s glad to write a review onyouis also pretty likely to write a review on what they just bought.
And if you want both kinds of reviews, then the best way to go about them is with automatic follow-up emails. That way, customers who wrote about their buying experience (or were prompted to do so) will also get an email prompting them to leave a product review. And if they leave that product review, then it’ll be easily visible to prospective buyers, which in turn can increase your sales even more.
Read the full article on the FeedbackExpress blog
Have you heard about Amazon’s Early Reviewer Program? The initiative encourages customers who have already purchased a product to share their authentic experience about that product, regardless of whether it is a 1-star or 5-star review. Curious how to make it work for you?
What the Amazon Early Reviewer Program Does — and How
It’s another way Amazon wants to build trust in the online community and help reassure buyers (and also sellers, to an extent). Amazon will randomly select a bunch of customers to be reviewers, ask them to leave a review within a certain time-frame, and then ‘reward’ them with a small Amazon gift card.
Amazon is differentiating this from incentivised reviews in a couple of important ways:
- Product Identification: Every product available for sale will be marked with an orange badge that identifies it as being reviewed in the Early Reviewer Program.
- Reviewer Criteria: Although the selection process is random, Amazon automatically disqualifies buyers who have a history of abuse or dishonest reviews. The remaining buyers, as long as they meet Amazon’s eligibility criteria (i.e. no Amazon employees, sellers, or their friends and family can take part), can be selected for the program.
- Type of Product: Buyers who purchase an item that has fewer than 10 reviews might be asked to leave an early review for that product.
Rest the rest of this article on the FeedbackExpress blog
Having a high product ranking on Amazon is a great way to increase your sales. To rank successfully on Amazon, it’s important for sellers to understand how Amazon’s search algorithm (called A9) works.
Amazon’s Product Search Algorithm (A9)
Amazon’s product search algorithm is completely different to Google’s. When a buyer searches for a product on Amazon, results are delivered through a two-step process. Firstly, they pull relevant results from their catalogue and then they rank them according to relevancy.
Amazon wants to maximise revenue per customer. They continually evaluate their algorithms “using human judgments, programmatic analysis, key business metrics and performance metrics”.
Core Pillars of the A9 Algorithm
Amazon has three equally important ranking factors.
- Conversion rate– Factors that Amazon have found to have an affect on conversion rates including reviews, image quality and prices. It’s vital for sellers to keep their prices competitive to maintain a good conversion rate. This is just one of the waysrepricing softwarecan help your Amazon business.
If you’ve been selling on Amazon a while, you may think you have it all figured out. ButRepricerExpresshas opened the vault on a bunch of Amazon product listings secrets, some of which may surprise even the most seasoned of sellers.
1. Keywords Are Easier to Mess Up Than You Thought
Ask any Amazon seller, and they’ll tell you that keywords are one of the most important parts of any product listing. But just being aware of this isn’t enough, as you also have to be a master in how to implement them properly. One of the biggest mistakes sellers make is treating Amazon like Google and repeating keywords, as opposed to simply researching the most popular ones and using them once each.
2. The Title is a Playground
We’ve already gone over how repetition is an unnecessary waste on Amazon, but did you know it also transferred to the title field? What’s neat about Amazon is they’ll match individual words to search terms, so think of the product title as a way of playing around with luring, even more, buyers in. Go with the assumption that because you’ve already listed the product’s name elsewhere in the listing, you’re free to be more creative in the title.
Read the full article on the RepricerExpress blog
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