21 Ways to Rank Your Products Higher on Amazon May 31, 2017Views: 176
Having a high product ranking on Amazon is a great way to increase your sales. To rank successfully on Amazon, it’s important for sellers to understand how Amazon’s search algorithm (called A9) works.
Amazon’s Product Search Algorithm (A9)
Amazon’s product search algorithm is completely different to Google’s. When a buyer searches for a product on Amazon, results are delivered through a two-step process. Firstly, they pull relevant results from their catalogue and then they rank them according to relevancy.
Amazon wants to maximise revenue per customer. They continually evaluate their algorithms “using human judgments, programmatic analysis, key business metrics and performance metrics”.
Core Pillars of the A9 Algorithm
Amazon has three equally important ranking factors.
- Conversion rate– Factors that Amazon have found to have an affect on conversion rates including reviews, image quality and prices. It’s vital for sellers to keep their prices competitive to maintain a good conversion rate. This is just one of the waysrepricing softwarecan help your Amazon business.
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