Trust is everything in the world of business. Word of mouth is the most powerful and the most elusive method of marketing, so if you can take advantage of it you should. First, you need to get to the point where customers can trust you. These five methods will help your company gain the trust. 1. Encourage Online Reviews 2. Use Content Marketing by Giving People What They Want 3.Don’t Remove Negative Feedback 4. Create a Great Customer Service Team 5. Loyalty Programs It’s clear that building customer trust takes time. There are no shortcuts to making this work. Keep doing things the right way and you will get the response you want.